Visitors Profile

The German higher education system is undergoing radical change: Bachelor’s and Master’s systems are replacing traditional German degrees. Furthermore, some state-run German universities have introduced tuition fees and will be able to shape their profiles and select their students more independently. German students, who have always been among the most mobile in the world, are increasingly interested in studying abroad.

These changes have lead to an increasing demand for up-to-date, in-depth information on educational and career-related topics for the following target groups:

• Final year high school students
• Undergraduate and post-graduate students
• Young professionals and recent graduates

Moreover, StudyWorld provides trade visitors, such as academic staff and other educational professionals with an ideal opportunity to enhance their international networking.

StudyWorld will enable you to meet well-prepared and ambitious German students with a special interest in higher and continuing education.

Don’t miss out on the chance to introduce your institution, programmes and services to your German target groups at StudyWorld 2008!

Visitors Profile from StudyWorld 2007 – the second StudyWorld fair

Total participants: 9468

Three quarters of the visitors were secondary school and university students (37.8% and 37.5% respectively). About 10% were graduates or employees. 9.8% were employed in the educational sector itself (e.g. at universities).

Visitors to StudyWorld 2007 came from all over Germany: 56.3% from Berlin / Brandenburg, almost 40% from other regions of Germany, and 5.1% from abroad.

When asked about their reasons for attending the fair, 57.3% of the visitors stated that they were seeking specific information, 66% were looking for a general overview, and almost a third hoped to gain inspiration for the future.

Our survey showed that visitors had a strong interest in studying abroad (35.9% for a Bachelor’s degree, 28.2% for a Master’s degree). An overwhelming 47.6% of visitors reported that they were looking for information on internships abroad.

Exhibitors, as well as trade visitors, expressed great satisfaction with the opportunities to expand and establish international contacts at StudyWorld 2007.